Alberta Motor Association

Our Roots Run Deep

We began helping Alberta drivers way back in the day — 1926, to be exact. To add some perspective, that’s before the invention of nylon, before women were allowed to compete on Canadian Olympic teams, and one year before “Alfalfa” from The Little Rascals was born.

Wow, way to make us feel old.

Today, we’ve grown to a multi-service organization with over 950,000 amazing members that includes:

• Travel & Vacation services
• Insurance Services
• Driver Education
• Community Services
• Members-only Rewards & Savings programs

Add to that our affiliation with the Canadian Automobile Association (CAA), and the American Automobile Association (AAA), it’s safe to say that we’re aging pretty well.

Our Vision & Values

At AMA, we inspire confidence in the hearts and minds of our members to live their best lives by following these values:

• Integrity
• Respect
• Open and Honest Communication
• Excellence
• Innovation
• Collaboration
• Stewardship